In this age of smartphones, we write hundreds of WORDS every day in SMS, WhatsApp messages, and Facebook/ Instagram comments.
Do you know you can really make money from every single word you write? Don’t be shocked! It is true and every word can pay you at least one rupee in content writing.
Let’s get a bit deeper into it and check out the opportunities and scope of content writing in Pakistan.
Smartphones k is daur main hum rozana bayshumar words likty hain kabhi SMS main, kabhi whatsapp messages par or kabhi facebook ya instagram k comments par.
Kia ap janty hain k apka her likha jany wala word ap ko paisa kama kar day sakta hai? Sun kar shock laga? But ya sach hai k lafzon ki keemat hoti hai bashart ya k sahi jaga or sahi kam k liay likhy jai. Content Writing aik aisi field hai jahan ap her word par paisa kama saktay hain.
Par Kaisay? Chalain is sawal ki gehrai main jaty hain or daikhty hain k content writing kia hai or is ka Pakistan main scope kia hai
Opportunities and Scope of Content Writing in Pakistan
If you are inspired by a content writer who tells you the stories of earning thousands of rupees every month, you might be planning to adopt content writing as a future career.
But before you make the decision, be sure you are taking the right one. Knowing the opportunities and scope of content writing will help you figure out what will be your future as a content writer.
If you learn content writing, you will have multiple choices to offer your services and earn money. So some of the best choices are as follow:
Agar ap kisi aisay content writer say inspire ho chuky hain jo ap ko her mahina hazaron rupay kamany ki kahani sunata hai to shayad ap bhe content writing ko fulltime career k tor par lainy ki planning kar rahy hun.
Good! Lakin aisa faisla karny say pehly ap ko yakeen kar laina chahiay k ap aik sahi faisla kar rahy hain. Agar ap ko malum ho k ap content writing main kis tarha k opportunities avail kar sakty hain or is career ka future main kia scope hoga to yakeenun ap aik sahi faisla kar sakaingy.
Agar ap ki English achi hai or ap content writing sekh laity hain to ap k pas multiple choices hoti hain apni services offer karny k liay. Kuch achi choices k bary hain hum nechy bat karty hain.
Choice No. 1: Work for Digital Marketing Companies
There are hundreds of digital marketing companies in Pakistan offering their services for local and international clients to promote their businesses.
These companies are always in search of good content writers who can write web content to run their online campaigns.
Content is considered the “King of Digital World” and therefore, the opportunities are unlimited for a writer.
You can look for a suitable job on job search portals such as Rozee. pk and pk.indeed.com.
Pakistan main bayshumar digital marketing companies hain jo apki services local or international clients ko offer karti hain unky business ko promote karny k liay.
Ya tamam companies hamesha achy or talented content writers ki talash main rehti hain jo unky liay bahtareen content likh sakain jo k achi campaign ki zamanat hain.
Digital world main content ko king samjah jata hai or isi waja say content writers k liay bayshumar opportunities ati rehti hain
Ap Rozee. pk and pk.indeed.com jaisay platforms par apny liay suitable jobs asani say talash kar sakty hain.
Choice No. 2: Work for E-Commerce Industry
A large number of customers now prefer to make online purchases via mobile apps, websites, and e-commerce stores. Therefore, most of the businesses have either moved online or launched their online stores as well.
So the competition among businesses has already gotten a lot hotter which means the scope of web content writing in Pakistan is widening.
To beat the competitors, every business needs a content writer to create engaging content for their customers. Most business organizations now prefer to hire full-time writers instead of outsourcing the job.
You can try your luck in online clothing stores, pharmacies, restaurants, and shopping websites, etc. Some other growing businesses are real estate marketing, online consultancy, online tutoring, and event planning.
Pakistan main customers ki aik bari tadad online khareedari ko tarjeh dainy lagi hai or is k liay mobile apps, websites or e-commerce stores ka istemal kafi common ho chukka hai
Karobar barhta hai to competition bhe barhta hai. Or competitors ka mukabla karny k liay, business owners ko achy content writers ki zarurat rehti hai jo engaging content likh kar customers ko attract kar saky. Isi liay bari business organizations fulltime writers ko hire karny ko he tarjeeh daiti hain.
Online clothing stores, pharmacies, restaurants, and shopping wagaira ki websites par ap bhe apna luck try kar sakty hain. Aj kal tayzi say barhy huay karaobar main real estate marketing, online consultancy, online tutoring or event planning waigar shamil hain.
Choice No. 3: Work as a Freelancer Content Writer
You can choose to work as a freelance writer instead of working as an in-house full-time writer for a company. In this way, you can break the barrier of a 9-5 job and work right from your own comfort zone.
Freelance portals like upwork.com, freelancer. pk, fiverr.com and peopleperhour.com will provide you the unlimited opportunities to earn as much as you want.
However, to take maximum financial advantage from these freelance platforms, you must create an impressive profile to convince customers.
In the beginning, you better charge a minimal fee for your services to attract more customers and win more projects.
Once you have successfully delivered some projects and received positive feedback from your customers, you can expect to earn more.
Agar ap khud ko kisi aik company k liay bound karna nahe chahty to ap freelance writer ki haysiat say kam kar sakty hain. Is tarha say ap ko 9-5 job nahe karna paregi balky ap khud apnay time k hesab say kam karny k kabil ho jaingy
Upwork.com, freelancer. pk, fiverr.com and peopleperhour.com jaisi websites ap ko bayshumar aisi opportunities provide karti hain jahan ap ziada say ziada kama sakty hain
In freelance platforms say ziada say ziada faida uthany k liay ap ko aik bahtareen portfolio banany ki zarurat hai jis ki madad say ap customers ko apni taraf attract kar sakain.
Shuro main ap ko apni service fees kam say kam rakhni hai ta k ziada say ziada customers ap ki taraf asakhain.
Aik bar ap ny kamyabi say kuch projects deliver kar diay or customers ki taraf say acha feedback hasil kar lia to ap k mazid projects hasil karny k chances bhe barh jaingy
Content Writer Salary in Pakistan
Most of the freelance content writers in Pakistan charge a minimum of One Rupee Per Word from their clients. This means if you can write 2000 words every day, you can earn a minimum of Rs. 2000 every day. The earning potential is pretty simple: The more you write, the more you earn. Follow these tips to become an expert writer.
On the other hand, those who have been recruited by companies may be earning something between PKR 30,000 to 100,000 per month. The salary may vary depending upon various factors such as type of company, type of writing, workload and experience, etc.
Pakistan main ziada tak freelance content writers 1 rupee 1 word k hesab say charge karty hain ya phir fixed rates par kam karty hain jaisay 500 rupees per article wagaira. Iska simple sa matlub ya hai k agar ap ny din main 2000 words likh liay to ap din k 2000 rupees kama sakty hain. Jitna ziada ap likhaingy utna he ziada ap kam saktay hain
Dosri taraf agar ap full time job opportunity avail karty hain to ap 30,000 say 100,000 k bech mahana income kar sakty hain. Salary k daromadar kai chezon par hota hai jaisa k kis type ki company hai, kis tarha ka kam hai, workload, writer ka experience wagaira.
Popular Types of Content Writers
Content Writer is a general term used to describe a professional writer. However, there are various types of content writers such as article writers, copywriters, technical writers, SEO writers, etc. Each type of writer has a particular set of skills necessary to write the relevant content.
Hamary yahan ya term “Content Writer” aik general term k tor par use hoti hai or aik professional writer ki taraf ishara karti hai. Yahan ya mention karna zaruri hai k content writers mukhtalif tarha k hoty hain jaisay k article writers, copywriters, technical writers, SEO writers, etc. Her type k writer ky pas kuch khas tarha ki maharat hoti hai jis ki madad say wo relevant content likhta hai.
1: Article Writer
If you read a lot of articles and blog posts, you can become a blog article. In this type of writing, you have to write interesting and engaging articles and blog posts for your readers.
You might have to do a lot of research just to write one article but once it is written, it can get your client’s website thousands of visitors.
Agar ap articles / blogs wagaira parhny k shokeen hain to ap aik article ya blog article ban sakty hain. Is tarha ki content writing main, ap ko readers k liay informative, engaging and interesting articles ya blog posts likhna hoti hain.
Aik acha article likhny k liay ap ko kafi ziada research karna par sakti hai. Par agar ap ny aik acha article likh lia to aik single article apki website par unlimited visitors la sakta hai.
A copywriter understands the psychology of online customers and he uses his instincts to engage potential customers and finally urges them to take some sort of action.
In copywriting, the writer smartly talks about the products or services. If your task is to write your client’s businesses or products, you must know the accurate details about it before you start writing.
You might want them to click on a link, subscribe to a newsletter, fill out a survey form or make a purchase, etc. Some examples of copywriting are website landing pages, social media posts, product pages, etc.
Aik copywriter customers ki nafsiat say khelta hai or aisa content likhta ho jo potential customers ko engage kary or phir un say kisi tarha ka koi action karwai Jaisa k kisi link par click karna, newsletter k liay subscribe karna, koi survey form fill karna ya phir koi product ya service purchase karna.
Aik copywriter bohat samajhsari say kisi product ya service ky bary main bat karta hai. Lakin writer ko apny client ki products k bary main bohat achi or sahi malumat honi chahiay ta k wo achi tarha likh saky.
Copywriting main her content k final maqsud readers say koi action karwana hota hai. Copywriting k examples main landing page, social media post, product page wagaira shamil hain.
3: Technical Writer
Technical writer as the name itself defines is quite a technical professional. As a technical writer, you have to find out the technical details of the software, program, devices, etc.
A technical writer explains technology in detail. He writes about components, functions, features, working technicalities, etc.
Jisa k name say he zahir hai k is tarha ki content writing main technical information par kam kia jata hai. Aik technical writer ki hesiat say ap ko kisi program, software ya device wagaira ki technical details likhna hoti hain.
Aik technical writer technicalities ko detail main explain karta hai. Wo kisi program k complements k bary main bat karta hia, functions, features ya phir working technicalities k bary main likhta hai.
4: SEO Content Writer
If you choose to become an SEO Content Writer, you must understand how search engines like Google and Bing work. You must learn the way to choose and insert high-value keywords within your content.
When you write quality content and use the right keywords, you can drive tons of organic traffic from Google to the website where your content is published. Additionally, your content builds your client’s repo and credibility among readers and potential customers.
SEO ka matlab hota hai Search Engine Optimization. So agar ap SEO content writer bana chahain to ap k liay lazmi hai k search engines jaisay k Google, Bing wagaira k bary main achi malumat ho. Ap ko lazman malum hona chahiay k ap achy keywords kis tarha say find out kar sakty hain or kis tarha say apny content main kahen unhain place kar sakty hain.
Jab ap quality content likhty hain or achy keywords choose karty hain to ap organic traffic ko apni site par attract kar sakty hain. Yani aisay visitors ko jo Google ya dostry search engines par kuch search karny atay hain. Is k sath sath, acha content client ki reputation behtar karta hai or potential customers main client ki credibility build karta hai.
The scope of content writing in Pakistan is vast and a lot of new writers are adopting this as a profession. Amazing earning potential and the ability to work within your own time zone make it a perfect choice for those who wish to build a thriving career. If you are one who loves to read and write a lot, you must think about adopting content writing as a profession.