For a salaried person, the word “BUSINESS” means BIG INVESTMENT and it is true. However, when it comes to online small business in Pakistan, this concept becomes completely different. In fact, there is no more requirement of huge investment. Most of the young Pakistani find the idea of starting their own business quite Mesmerizing.
To Launch Your Online Small Business in Pakistan, You Just Need 5 Basic Items:
- Internet Connection
- Social Media
1: Arrange a Simple Computer
I am not asking you to install heavy software in your system or play high resolution games. Just in case you don’t have a desktop or laptop, you simply need few thousands rupees to buy one.
You can also use a Smartphone for most of your marketing needs but I feel computer is a much better option. Because it helps you perform your work more effectively and easily.
You can visit your local computer market in your locality such as Naz Plaza, Saddar, karachi and buy a suitable computer at reasonable prices for your needs. Most of small business ideas in Pakistan especially if they are online will demand you a computer system.
2: High Speed Internet Connection
As far as an internet connection is concerned, you can’t compromise over its speed. Therefore, I recommend using a high speed internet connection from any internet services provider in Pakistan.
For unlimited internet GBs, PTCL Broadband is undoubtedly the best option. Though, a lot of people are complaining about its service these days, it is still a better option than others.
For mobile internet, you can get benefited from Telenor, UPhone, Jazz and Zong internet bundles. These days most of the internet users connect their computer with mobile networks through Wi-Fi Hotspot.
3: Showcase Your Product on Website
You would surely like to showcase your product that you want to sell. You must have heard the local dialect jo dikhta hai wohi bikta hai in English “what is seen is sold. Small business ideas in Karachi, Lahore, Islamabad, Peshawar or even in Quetta would be successful when presented beautifully.
For an online business, nothing can be better than having a website as a showcase for your products. You can easily find a number of website building programs such as Wix, Shopify or WordPress.
If you are looking for low cost option, WordPress is my recommendation. However, you should have some technical knowledge to setup your website for your business. Hiring a professional website builder or developer is also a good option.
4: Utilize Power of Social Media Networks
A website will work as an online shop for your business where you will show your products to potential customers. On the other hand, social media accounts like Facebook, Instagram, Twitter and LinkedIn would work as your marketing tools.
The more time and money you invest in your social media networks, the better and quicker results you will see. An effective use of your facebook account and official business page would give an amazing boost to the sales.
Make sure to increase number of fans and followers for your brand. Engage with them on regular basis and provide them the information they want. Sharing useful posts everyday would help you keep your social network alive.
5: Product That You Want to Sell
Last but not least we will talk about the product you would like to sell through your website and social network. Actually, this is the first thing that you need to choose before starting a small business in Pakistan.
A product may be a physical product such as T-Shirts, Leather Bag, Food Items or service like consultation, teaching, writing etc. Once you choose your physical product or service, you are all set to go with your business.